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Home > Inside AidJoy > AidJoy Vision, Mission, & Services
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AidJoy Vision, Mission, & Services
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[ Download PDF of AidJoy Executive Summary ]
AidJoy is a US based 501(c)3 non-profit organization.
The Need For AidJoy
The Directory Of Development Organizations lists 8,799 charities in Central and South America. 34% of these organizations have working websites*.
5,816 of these organizations lack the ability to achieve their goals without the resources to disseminate their mission and raise funds.
Mission
AidJoy empowers charities to solve dire problems.
Vision
Question: How do we achieve this mission?
Answer:
Part A. Investigative Journalism:
AidJoy documents the full scope of a dire problem that has a champion. The champion
is a charity that is actively working to remedy this problem.
Part B. Empowering The Champion:
Through a collaborative effort, we provide the charity with the tools they need to reach a broader audience and raise awareness and funding for their cause.
AidJoy Services
- Investigative Journalism
- Traveling to the cause
- Interviews with a wide range of people that offer a first hand insight in a wide range of topics involving the cause.
- Documentary photography, video, and writing
- Helping in the charitable organization's daily operation.
- Professional websites
- Documentary photography
- CMS, Content Management Systems
- Information Architecture Designs
- E-commerce to manage donations for causes
- Online Marketing
- Keyword research
- SEO, Search Engine Optimization
- Paid advertising
- Press releases
- Social Media; blogs, facebook.com, linkedin.com, etc...
- Goals
- Bring attention and funding to neglected areas
- Environmental, Education, Health Care, Community Infrastructure, and Human Rights
- Produce quantifiable results
- Track funding generated
- Track increased awareness, through statistical analysis software
- Catalyze increased momentum, scale, and sustainable positive change
- Collaborate with government, philanthropic, private-sector, and not-for-profit partners
- Client education
- Hands on instruction for the tools we are providing
- Provide "how to" guides for online marketing
- Provide "how to" guides for updating charity's website
- A support staff available via phone and email
* This study is based upon a sample of 30 organizations from each country.
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