When a corporation helps a charity incrementally solve a life-and-death problem, a sense of meaning and satisfaction permeates the corporate culture and becomes an inherent part of a brand. AidJoy designs social responsibility programs to do more than satisfy triple bottom line reporting requirements (profit, people, planet); we harness expertise, and ensure that financial investments in a charity have a real impact upon the problem they are solving. We make dollars count.
AidJoy works with businesses committed to developing long-term corporate-charity partnerships that will affect societal change. Identifying and creating a natural and intuitive pairing allows social responsibility to become a seamless and integral part of a corporation. When businesses align with charities in need of their core offerings, the expertise of their employees, and the fans of their brand, the benefits to both are numerous and far reaching:
In this age of information overload, consumers immediately discern between genuine news and contrived marketing. The public relations and marketing value of a community-charity partnership cannot be realized through traditional marketing tactics or dollars alone. AidJoy is expert in maximizing the impact of an inspirational story for both corporation and charity. We catapult corporate brands, and raise awareness and funds for charities with singular effort.
Utilizing employee expertise for the benefit of the charity offers employees a unique opportunity for professional development. Identifying necessary skills, and inspiring workers to volunteer and/or donate creates a new level of awareness and consensus within the organization. A robust internal communications plan is also vital to the success of a social responsibility program. Sharing progress offers employees a reason to believe in the corporate culture, and an increased sense of work satisfaction, leading to an impassioned workplace and improved employee retention.